Obligatory Infinity Ward Vid:
What the hell is that secondary function on the gun he's using?
and from gameriot:
Joining the ranks of Rockstar North and Gamecock, Electronic Arts' clever marketing department has found an inventive new way to promote their latest action-adventure game, Dante's Inferno, through the use of faux protestors outside Los Angeles Convention Center where the E3 is currently being held.
The few 'protestors' can be seen carrying signs which read "EA = Electronic Anti-Christ", an ironic sentiment, given the source, that most gamers would not disagree with. Armed with pamphlets that read "Our high score is heaven!" and "There is no reset button in Hell", the PR materials are a laugh riot and obviously take great inspiration from the drivel pushed out by Fred Phelps' Westboro Baptist Church and other similar religious organizations.